Apple Splits Shares 7 for 1

Along with regularly scheduled earnings announcement, article here, Apple (aapl) declared a stock split.  For every 1 share, investors will receive 7 shares.
appleStock splits shouldn't mean anything, all you are doing is slicing the pie into more pieces, it is still the same pie BUT more times than not, the investing public (which thinks a lower price is a bargain) will buy shares prompting the stock to rise.
We haven't seen too many stock splits lately which is reminiscent of the tech boom/bust in the early 2000's.